Golf Village is a division of Pro Range (Pty) Ltd.

Pro Range (Pty) Ltd was established in 1996 by a group of entrepreneurs with the principal goal of establishing and operating premier golf driving ranges in South Africa. By the end of 1997 Pro Range, in association with its naming rights partners (Bell’s, Telkom and Vodacom) had successfully established 7 driving ranges situated in Gauteng (Gillooly’s, Centurion, and Randpark), the Western Cape (Tygervalley, Somerset West, Wynberg and George).

In 1999, Pro Range became a subsidiary of Southern African Investments Limited (SAIL), a JSE listed Company recognised as South Africa’s premier Sports Brand business. By the end of 2001, Pro Range had invested over R50 million into hard golfing assets which included property, buildings for clubhouses (incorporating retail golf equipment and food & beverage tenants), new driving fairways, practice and target greens and customised tee boxes. This was a sizeable investment, indicating Pro Range’s commitment to the promotion and future growth of golf in South Africa.

In May 2005 Pro Range signed a 5-year naming rights agreement with Vodacom, granting Vodacom exclusive naming rights to all Pro Range facilities whereby all ranges would be called ‘Vodacom Golf Villages’. This agreement culminated in the demise of the Bell’s and Telkom Business Golf Academy range names.

In April 2005 SAIL sold Pro Range to the Cullinan van Gass Family Trust. The associated Vodacom Naming Rights package was also included in the purchase. A joint venture between Moregolf and Pro Range was entered into for the George Range (administered by Moregolf in Johannesburg). While the Gauteng ranges were sold to them. An agreement between Moregolf and Pro Range was also concluded introducing a new aggressive sales & marketing strategy that brought about a radical and innovative change from the old concept of a ‘Bucket of Balls’ to the new ’Unlimited Balls’ model using a monthly debit order membership model coupled with an improved access control system.

In 2010 the Vodacom Naming Rights agreement came to an end and Pro Range re-launched The Golf Villages to the golfing public. In March 2010 adi.TV In July 2010 Vodacom Direct In September 2010 Pro Motion Media.

In October 2010 the first Movement Gym was opened in Somerset West. Marking the beginning of a vision to penetrate the Gym market with boutique style gyms – working off our existing golf database.

Our Vision, Mission, Values and Goals

Our Vision is to be South Africa’s preferred partner in positive lifestyle choices”.

Our Mission is to improve and enhance the lives of those whom we touch in a meaningful way, awakening their potential and setting them in motion”

Our Values are that we care about old-fashioned values like honesty, integrity and accountability. We don’t claim to be perfect or to have arrived, but we are on the journey to get there. Journey with us! Communication: To promote transparent verbal and written communication within Pro Range through all levels of the organisation. Action: To contribute positively to all decision making processes and to be committed to the appropriate actions required of all those decisions. Friendship: To engender and foster professionalism and loyalty to and from all our customers, both internal and external. Honesty: To act and operate with integrity at all times by showing a true sense of respect and will to protect our ethics and values. Passion: To continuously project a positive outlook by maintaining high energy levels that create a self-starter attitude in the organisation. Innovation: To continuously challenge our paradigm, to apply the required leverage to all diverse resources and to constantly evaluate multiple solutions for the benefit and growth of Pro Range.

Our Goals Action: We want to seek out opportunities to make a difference. Passion: We want to ignite ultimate belief in our member’s ability to change their own lives. Availability: We want to foster relationships with our members. Affordability: We want change to be financially viable. Quality: We want our members to stay because they choose to. Delivery: We want to achieve great things in the little differences we make. Sustainability: We want our impact to be lasting.

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